Your personal demographic and psychographic information is a new world commodity -- and it's for sale or rent. Be aware that you will have -- probably already have -- a digital double of yourself in the binary bowels of several commercial databases. As your notoriety increases, your computerized clone becomes a more valuable trading commodity across many marketing databases. One "jeopardy of the jackpot" is that winning means losing a lot of privacy just when privacy becomes increasingly important to you.